ODN Digital

Century-old German Brand joins forces with ODN for E-commerce Advancement

Fackelmann Brands is a leading manufacturer of kitchen gadgets, household items, bathroom furniture, and more. With over 10,000 products to choose from, Fackelmann has something for every home.

DOWNLOAD CASE STUDY
35+Catalog Shoots
120+Infographics
20+A+ Content
THE CHALLENGE

Fackelmann encountered challenges with the disconnect in brand identity and low conversion rates on platforms like Amazon India. Additionally, the brand grappled with delays in product launches on online marketplaces and the complexities of conducting catalog shoots tailored to their specific product category. Fackelmann wanted an expert in Shop-Now Content™

ODN SOLUTION
  • Handling Content from Strategic Planning to Implementation through studying competitors’ products, pricing, and positioning
  • Product category-specific catalog shoot in the right environment maintaining a high standard of Consistency Worldwide
  • Keywords optimized and SEO friendly, informative yet succinct A+, Infographics, titles, bullet and descriptions
  • Enhanced Performance in Terms of Sales and Customer Engagement on
OPERATIONAL PLAN
  • Research and insights
  • Goal setting & resourcing
  • Content planning and production
  • Content Review & optimisation
DELIVERABLES
Testimonial

ODN’s creative expertise and commitment to delivering results have made them an indispensable part of our brand's journey. Their dedication to capturing the essence of our brand has established a partnership built on trust and excellence and we look forward to continued collaboration and success together.

Deepak Damle - Manager E-Commerce & Corporate Strategy | Fackelmann, India

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