United Colors of Benetton is an international clothing brand with an Italian style, founded in 1965, renowned worldwide for its colors, knitwear expertise, and social commitment.
UCB is one of the fastest-growing e-commerce businesses in fashion and clothing.
DOWNLOAD CASE STUDYAs an international brand for fashion and clothing, UCB has more than 5000 stores worldwide. Benetton wanted to differentiate itself, boost it's online sales and create a fresh and vibrant brand identity in e-commerce retail space. The challenge for ODN was to create top-notch e-commerce and marketing content to increse conversion rate, go live fast and enhance traffic on their website.
Content planning / Objective setting
Content managing & resourcing
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