ODN Digital
United Colors of Benetton is an international clothing brand with an Italian style, founded in 1965, renowned worldwide for its colors, knitwear expertise, and social commitment.
UCB is one of the fastest-growing e-commerce businesses in fashion and clothing.
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As an international brand for fashion and clothing, UCB has more than 5000 stores worldwide. Benetton wanted to differentiate itself, boost it's online sales and create a fresh and vibrant brand identity in e-commerce retail space. The challenge for ODN was to create top-notch e-commerce and marketing content to increse conversion rate, go live fast and enhance traffic on their website.
- Understanding brand guidelines & requirements
- Sharing weekly concepts
- Project management of catalog and creative content
- Managing UCB D2C website and the product listings
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Content planning / Objective setting
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Content managing & resourcing
- Content production, delivery and distribution
- Content Review and optimisation
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Jane Doe - UX Designer | ODN