CRED Case study

MAKING CRED InCREDible!

CRED is a members-only club with 11.2 million users, comprising the top 1% of high credit score individuals in India. Members get rewarded for timely bill payments with exclusive offers and access to premium experiences on the CRED Marketplace

The Challenge

CRED is known for its out-of-the-box, edgy design language that appeals to the top 1% shoppers of India. With e-commerce goals in mind, Cred wanted a Shop- Now content partner who understood the Content to Conversion process for Online Brands The task was to regularly provide bleeding-edge content ideas, and assets that convert & deliver PDP and marketing content at scale to match CRED's growth.
In addition to this, they wanted premium quality content that was in line with their identity & visual language.

ODN's 4 Step Solution

1. Understanding Brand guidelines & Briefs
2. Sharing strategy & Design concepts around various assets required regularly
3. Project Planning & right team allocation to follow agreed process flow
4. Regularly delivering on Catalog enhancement and Marketing assets

Operational plan

- Research and Insights
- Goal setting & Resourcing
- Content Planning
- Creative Catalog Content Production
- Designing Creative graphics for WIN and Performance Marketing
- Content Review & Optimisation
- Impact Understanding and Evolution

Impact

IMAGES ENHANCED FOR CRED STORE

FOR PERFORMANCE MARKETING CREATIVES

SKUS ENRICHED

PARTNERS ENABLED FOR CRED PROGRAM

No posts were found for provided query parameters.

© 2021 Qode Interactive, All Rights Reserved