CRED is known for its out-of-the-box, edgy design language that appeals to the top 1% shoppers of India.
With e-commerce goals in mind, Cred wanted a Shop- Now content partner who understood the Content to Conversion process for Online Brands
The task was to regularly provide bleeding-edge content ideas, and assets that convert & deliver PDP and marketing content at scale to match CRED's growth.
In addition to this, they wanted premium quality content that was in line with their identity & visual language.
1. Understanding Brand guidelines & Briefs
2. Sharing strategy & Design concepts around various assets required regularly
3. Project Planning & right team allocation to follow agreed process flow
4. Regularly delivering on Catalog enhancement and Marketing assets
- Research and Insights
- Goal setting & Resourcing
- Content Planning
- Creative Catalog Content Production
- Designing Creative graphics for WIN and Performance Marketing
- Content Review & Optimisation
- Impact Understanding and Evolution