E-Commerce Content
With the best Content Score
In today’s fast-paced digital world, selling online requires more than just listing products on a marketplace. It demands captivating E-Commerce content that grabs the user’s attention and drives conversions. This is where ODN excels as a specialized market expert, delivering comprehensive E-Commerce Content solutions that elevate the brand’s content score.
23%
of the online returns are due to mismatch of content vs actual product
Avoid extra cost of business, brand reputation lost
28%
people abandon the cart because of mistrust in the product information
Avoid loss of business and customer trust
40%
of the catalog gets rejected on marketplaces in the 1st attempt
Avoid extra cost of business, brand reputation lost
55%
of the consumers get influenced by social media to buy products
Increase confidence and visibility
Catalog Shoots & Videos
Content Production and Post-production
- Content Strategy that creates impactful content assets
- Understanding of shooting over 80 product categories
- In-house studio team of over 50 creative experts like art directors, photographers, stylists, make-up and post production
- Studio and quality authorized by Myntra, TataCliq, Nykaa, Amazon and Flipkart
- India’s best and largest models pool for fashion
- India’s largest and fastest digital content production and post production editing studio
Product Descriptions
Titles, Bullet Points, Descriptions, Listing Content and Uploading on marketplaces
Text still plays a vital role in product search on marketplaces. Content that is well researched, keywords loaded and according to the guidelines can maximize the search visibility and quicker buying decisions on E-Commerce platforms.
We at ODN helps products achieve top-notch Content Score by:
- Understanding product’s unique offerings and RTBs
- Creating keywords optimized and persuasive descriptions that resonate with the target audience
- Having subject matter expertise of over 80 product categories of top-of-the-line consumer brands
- Carrying guidelines and uploading exposure to over 50 marketplaces across the globe
Rich Product Descriptions
A+, Infographics, Animation Videos, Lifestyle images explaining product features
In the competitive landscape of today’s market, relying on a few images and words to sell products is no longer sufficient. As your competitors strive to create an immersive online shopping experience, you need a cutting-edge solution.
our process
GET IN TOUCH WITH US
Ready to take the next step? Reach out to us now and let’s make your ideas a reality.
FAQ's
What is E-commerce Photography?
E-commerce photography refers to the creation of high-quality images and videos of products for online stores, aimed at showcasing their features, size, color, and texture in detail and increasing sales. It is considered the most important factor by customers with 85% of them rating it the most important factor while making a purchasing decision.
What are the Styles of E-Commerce Photography?
In E-commerce photography, there are three main styles: single shots, group shots, and 360 images. Each has its own advantages and disadvantages. Catalog/White Background is perfect for E-commerce photos because it allows the product to be the focus of the photo.
What is Premium A+ Content?
Premium A+ Content expands your ability to modify the product detail page and craft a best-in-class customer experience. It allows you to use up to seven modules per ASIN with a larger footprint on the listing page compared to Basic A+ Content (https://sell.amazon.com/blog/a-plus-content-design-guide).
Best practices for product description and listing optimization include using relevant keywords, creating compelling sales copy, ensuring that the descriptions and listings accurately reflect the product’s features and benefits, and regularly updating the product descriptions and listings to keep them fresh and relevant.
Enhanced brand content, particularly on platforms like Amazon with A+ Content, plays a pivotal role in creating an immersive eCommerce shopping experience. It allows brands to present products in a rich, engaging manner, telling a cohesive story that resonates with customers and enhances their overall shopping journey.
What are the Two Types of Photography for E-Commerce?
The two main types of E-commerce photography are product photography and lifestyle photography. Product photography focuses on detailed, accurate images of a single product, while lifestyle photography showcases products in use in a creative and dynamic way.
What is Lifestyle Photography in E-commerce?
Lifestyle photography in E-commerce is a type of product photography that shows the item in a real environment. People envision things without paying attention to them. It’s our second nature. When thinking this way, lifestyle photography becomes essential as it allows customers to see the product as they would use it.
What are the best practices for creating A+ Content?
Best practices for creating A+ Content include using compelling product listing content to help customers connect with your brand and the products you offer, breaking down purchase barriers by answering common customer questions, and using compelling visuals and text to highlight product benefits and features.
Investing in Shopify product photography ensures visually appealing and consistent representations of products on the platform. High-quality images, crafted through professional photoshoots and creative editing, enhance the overall aesthetic of the online store, attracting and retaining customers on the Shopify platform.
A+ Content and eCommerce catalog management complement each other by combining rich, branded content with well-organized product data. Efficient catalog management ensures accurate product information, while A+ Content enhances product pages with engaging visuals and detailed narratives, creating a harmonious and informative shopping experience.
GET IN TOUCH WITH US
Ready to take the next step? Reach out to us now and let’s make your ideas a reality.