Chaayos, a known offline brand attracting footfalls of tea lovers across its outlets pan India, wanted to translate the experience of its flavors in people’s homes by launching a ready-to-drink premix tea drink.
For the launch of this product, Chaayos wanted to keep its clutter breaking brand and visual language consistent with the offline stores. It meant creating assets for the new product that replicated the in store experience for online customers not only in taste but also in visual appeal.