The Challenge
As an international brand for fashion and clothing, UCB has more than 5000 stores worldwide. In India, UCB wanted to differentiate itself, boost it's online sales and create a fresh and vibrant brand identity in e-commerce retail space. They wanted a partner who could create top-notch e-commerce content that would match global standards & enhance their Shop-Now conversion rates
ODN's 4 Step Solution
1. Understanding Brand guidelines
2. Sharing weekly concepts
3. Project management of
catalog and creative content, Videos
4. Managing UCB D2C website , product listings and editing
Operational plan
- Research and Insights
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Goal setting & Resourcing
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Content Planning
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Content Production
Delivery & Disrtibution
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Content Review and Optimisation
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