ODN Digital
CRED is a members-only club with 11.2 million users, comprising the top 1% of high credit score individuals in India. Members get rewarded for timely bill payments with exclusive offers and access to premium experiences on the CRED Marketplace.
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CRED is known for its out-of-the-box, edgy design language that appeals to the top 1% shoppers of India. With E-commerce goals in mind, Cred wanted a Shop- Now content partner who understood the Content to Conversion process for Online Brands. The task was to regularly provide bleeding-edge content ideas, and assets that convert & deliver PDP and marketing content at scale to match CRED's growth. In addition to this they wanted premium quality content that was in line with their identity & visual language.
- Understanding brand guidelines and briefs
- Sharing strategy & design concepts around various assets required regularly
- Project Planning & right team allocation to follow agreed process flow
- Regularly delivering on catalog enhancement and marketing assets
- Creative Catalog Content Production
- Designing Creative graphics for WIN and Performance Marketing
- Project management of catalog and creative content, Videos
- Impact understanding and evolution
Loving the Experience through & through. We would love to explore new Charters and Ventures forward.
Harikrishnan Sreenath - Creative Director- Design | CRED