Why are product descriptions the need of the hour?
Product Descriptions play a pivotal role in conversions. If done correctly, the customer will be loyal to the brand. Most shoppers think that product descriptions are imperative when making a purchase.
Hence, companies need to focus on writing product descriptions that compel people to move forward in the marketing funnel. Earlier, not a lot of brands understood the need for product descriptions. But, after COVID, brands have realized the importance of successful product descriptions and are investing in them.
But what are product descriptions?
Product descriptions are pieces of writing that convey the features and benefits of a product, ranging from the basics to the intricate facts that make a product compelling to an ideal buyer.
Ideally, the descriptions should answer the following questions:
- What are the product benefits?
- Does the product solve the audience’s pain point?
- What is the unique quality of the product?
If your product descriptions successfully answer these questions, then, my friend, you are on the right track.
Why product descriptions?
Mostly, buyers return online bought products because it doesn’t match the product description. This means inaccurate information hurts brand sales. Product descriptions must explain the product correctly and engagingly.
- Improved search results
Keywords can make your product descriptions rank higher in Google search results. Just doing this won’t help; the product descriptions must have a defined structure to rank on the first page of search results.
- Educate the audience
If a product description is able to educate the audience about what the product is, what it does, and how it solves their issue, you are on the right track. For instance, if a customer wants to buy a dress, they would read the specifications, material, color, cut, style, etc. These attributes help customers to understand the product.
Steps to write successful product descriptions
- Understand the target audience
Clarity on the target audience of the product is crucial. No content piece can be curated if the target audience is not clear.
- Features and Benefits
One of the most important pieces of information that product descriptions should include is the features and benefits of the products. Customers are not looking for the usual features but the unique ones. They wish to read why they should buy the product and how it solves their problem.
- Unique descriptions
Simply copy-pasting from a competitor’s website won’t do. Personalize your product descriptions so that you are able to convey your brand’s story to the audience. This helps the audience make the purchase.
- Make quick-to-read content
Not many customers go through paragraphs; they prefer content that is quick to read. Divide product descriptions into sections, use bullet points, keep plenty of white space, and choose a readable font and size.
Include relevant keywords wherever necessary to make the product visible to the audience.
- Proofread it!
The most important step is to PROOFREAD! It’s embarrassing if your audience spots grammatical errors while reading your content. Use tools to double-check the content.
With these tips, writing product descriptions will be easy for you. If you are looking for a company that writes impeccable product descriptions, contact ODN Digital Services and don’t worry about investing time and energy in writing product descriptions.
Our team of highly qualified professionals with expertise in their respective fields aims to give you the best solutions for your brands.
With seven years of experience and knowledge, we are confident that we can deliver top-notch services tailored to meet your objectives.